The purchasing process is a spectacle with three leading actors – a salesman, his company, and a client. Each of them has a unique perspective and perceives the following changes differently. The salesperson counts on receiving tools and processes that will relieve him of administrative issues and allow him to focus on sales. The company is looking for a way to manage sales and increase company revenues effectively. The customer expects similar experiences as during private shopping, where after a few clicks, the item he needs is in the basket, and the next day he receives it from the courier.
So what to do to keep up with changing B2B trends and reconcile the expectations of all parties? How to adjust the sales process in the organization to the needs of customers? How to build effective online sales channels? During the webinar, we will discuss the challenges facing the B2B and B2B2C industry, such as:
- adaptation to the new sales process, which is long, complicated and involving many people,
- the expectation by the customer of personalized shopping experience and an offer tailored to him,
- changing the seller’s role – taking the role of a consultant and partner, not only a sales representative,
- building customer independence in making purchases with minimal involvement of traders.
We will talk with our guest, Arkadiusz Chludziński, on how to adapt your business to new realities and not get lost in the world of technology.
The webinar will be held in the Polish language. If you want to know more and register, click here.